![]() ![]() ![]() “Circle K is here for every journey and as more people hit the road this summer, we are proud to offer a new beverage subscription program and fuel promotion to help them save money and make their trip more enjoyable,” said Kevin Lewis, chief marketing officer at Circle K.Īccording to AAA Travel, nine out of 10 Americans will take a road trip over Memorial Day weekend, a 60% increase over last year. The subscription and fuel promotion launched on Friday, May 28 (National Road Trip Day) and will run through July 5, 2021. Second, the Sip & Save beverage subscription is only available for a limited time to drive sales during late spring/early summer. First, the subscription is being paired with Circle K’s Scan to Win summer fuel promotion where shoppers can save up to $0.99 per gallon. Though companies like Panera have been successful with their beverage subscription services, Circle K’s Sip & Save has two key differences. The more often a subscriber visits, the more likely it is they will make purchases of other items too – hot food, candy, snacks, gas and other products. ![]() If subscribers take advantage of the daily beverage limitation (one per subscriber per day), the estimated cost per drink is 20 cents. For $5.99 a month, subscribers can get daily drinks of any size including iced tea, hot or iced sustainably-sourced coffee, Froster slushies and Polar Pop fountain drinks. Circle K, the largest independent convenience store operator in the U.S., is launching a time-limited Sip & Save beverage subscription service. ![]()
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